Victor Moscoso – Graphic Artist

“I always treated the job as if I was a plumber. Would you ask a plumber to fit a toilet for free? No. So don’t ask me. I call myself a graphic designer, that’s a practical and useful role in society”

                                                                                                                                Victor Moscoso

Born in 1936 Victor is a Spanish-American artist best known for his psychedelic posters, advertisements, and underground comics  during the 1960s and 1970s. Moscoso studied at Yale University and was taught by Bauhaus resident Josef Albers, who he was greatly influenced by.  Moving to San Francisco in 1959 he attended the San Francisco Art Institute, where he became one of their instructors.

Moscoso created  psychedelic rock and roll poster art for San Francisco’s dance halls and clubs which lead to great professional success.  Following on from this success he began working for Underground Comix.  His work their lead to international acclaim and he created album covers for well-known musical artists of the time.  His work showed influences from Art Nouveau, Vienna Secession and LSD Trips!

His designs help define the psychedelic era along with  Rick Griffin, Stanley Mouse, Alton Kelley and Wes Wilson who were known as the Big Five.

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“Moscoso’s unique creations often employ wildly intricate typography that is virtually illegible. He is also famous for alternating deeply saturated colours that when viewed together will create a vibrating effect”

Moscoso now lives in the hills of San Francisco where he is still creating art and working on a book on his life and work.


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