Yohji Yamamoto

Yohji Yamamoto is an influential Japanese fashion designer based in Tokyo and Paris. Yohji is considered a master tailor along side those such as Madeleine Vionnet, yohji is known for his avant-garde tailoring featuring Japanese design aesthetics.

Born in tokyo, yohji graduated from Keio University with a degree in law in 1966. he then gave up on his legal career to assist his mother in dress making business, that is where he gained his excellent tailoring skills, he further studied at Bunka Fashion College, getting a degree in 1969.

His commercially successful main line, Yohji Yamamoto (women/men) and Y’s, are especially popular in Tokyo. These two lines are also available at his flagship stores in Paris and Antwerp, and at high-end department stores worldwide. Other principal lines include Pour Homme, Costume d’Homme, and the diffusion line Coming Soon. Yohji Yamamoto Inc. reported in 2007 that the sales of Yamamoto’s two main lines average above $100 million annually.

Yamamoto is known for an avant-garde spirit in his clothing, frequently creating designs far removed from current trends. His signature oversized silhouettes often feature drapery in varying textures. Yohji’ collections are predominately made in black, a colour which Yamamoto has described as “modest and arrogant at the same time. Black is lazy and easy – but mysterious. But above all black says this: “I don’t bother you – don’t bother me”.

 

 

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